UNDERSTANDING MEDIA CONSUMPTION PATTERNS NOWADAYS

Understanding media consumption patterns nowadays

Understanding media consumption patterns nowadays

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Below is an intro to some existing trends and habits in television and content viewing.

Over the last few years, with the growth of digital content, the way in which individuals take in content has evolved substantially. For many years, conventional television was the primary source of home entertainment for many people. Nevertheless, ever since the advancement of internet streaming services, many audiences are turning away from set up television, specifically among younger individuals. Rather, global media content analysis shows that more people are buying memberships to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for permitting individuals to watch the programs and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the market.

In the existing digital age, mobile phones have come to be one of the most common instruments that people are using to view videos and gain access to media. Nowadays, many social media networks are offering endless feeds of short, fast-paced videos, read more that are growing in appeal among smart device users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms allow users to see a series of selected videos and react quickly, making these videos much more appealing and addicting than standard media. Short form videos are also being used regularly for news and instructional purposes, not just for home entertainment. Consequently, this pattern is shifting the way individuals are actively seeking for and counting on to get info, in a faster, shorter and more visual format.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their information is also shifting. Individuals are significantly turning towards internet news sources, instead of watching TV, to find out about the latest worldly affairs. However, at the same time, due to a constant circulation of information, individuals are becoming overwhelmed by huge volumes of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and simpler to navigate. Nowadays it is common to see news channels that have large followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for supplying individuals with dependable and verified news sources, in a format they can easily follow.

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